The Lingerie Brands To Know This Year

The Lingerie Brands To Know This Year

Best for inclusive, supportive sets

If you deem lingerie shopping more of a chore than a joy, we feel you. For too long, the industry forced us to choose between style and practicality, with few brands offering good-looking underwear that offers proper support and inclusive sizing. Cue Understatement: the female-founded, Swedish lingerie brand combining contemporary style with uncompromising comfort.

Here, balconettes and bralettes come in a rainbow of bold lace hues, all without rib-digging underwiring or thick, ugly shoulder straps. Briefs are frilly and filigree, yet don’t ride up uncomfortably beneath your trousers. Even the swimwear is note-perfect: expect cups large enough to give you proper coverage, made from ECONYL® with remarkable stretch to ensure you can move freely. And to ensure your shopping experience leaves you feeling truly confident, everything on-site is modelled by a truly representative range of people, with Photoshop firmly on the banned list. It’s about time, isn’t it?


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