By Every product was carefully curated by an Esquire editor. We may earn a commission from these links.
Amazon Fashion
Yes, yes, the same spot you rely on for everything from paper towels to pet supplies also offers a rapidly expanding selection of bona fide fashion. We’re not talking purely basics, either (though the in-house Essentials line is always a solid bet). You can score some serious steals from big-name brands and smaller labels alike, often at prices that make the process of navigating the site’s not-so-user-friendly design well worth it.
Price: $-$$
Best for: Everyday basics
Arket
There’s got to be something in that Scandinavian water, because the Swedes keep on cheffing up increasingly convincing ways to separate us from the money in our wallets. (To be fair, when the product looks like this, it takes very little.) Arket is yet another brand under H&M’s umbrella, a recently launched label that has no brick-and-mortar presence outside of Europe but through its website offers a hefty selection of styles so good you’d swear they were designer.
Price: $$
Best for: Minimalist, elevated staples
Asos
Asos offers a wide-ranging assortment of ultra-hip brands complemented by an in-house label that rarely misses. The site’s selection of product is particularly suited for testing out a trend or statement piece you don’t want to drop some serious coin on. (Pro tip: Both the shoe and tailoring departments are especially well-stocked.)
Price: $-$$
Best for: Trendy ready-to-wear pieces
Bonobos
To say that we at Esquire are fans of Bonobos is an understatement. The pants, in particular, are pretty amazing: its Rec shorts, drawstring chinos, and suit trousers have all gotten our endorsement. Lest we forget, the Riviera shirt is a must-cop, too. From the use of quality fabrics to the way styles are cut, hugging the body in all the right places, it’s no wonder that the brand consistently receives our seal of approval. Also, all of these pieces don’t break the bank, not in the least. All in all, what’s not to love?
Price: $$
Best for: Elevated staples
Buck Mason
Buck Mason sells elevated basics with a bit of an edge. The brand’s curved-hem tees are modern-day staples, but it also offers a range of other thoughtful, hard-wearing items, all in a variety of cuts and fits. (The leather styles, in particular, are always seasonal standouts.)
Price: $$
Best for: Rugged, durable staples
Cos
When Cos landed stateside for the first time almost a decade ago, the London-based brand (and H&M sibling label) established itself as a fashion-editor favorite through its selection of streamlined styles with enough subtle design details to separate it from the pack. Cos is more than another brand selling elevated basics—it routinely churns out covetable versions of everyday staples you’ll always reach for at a price point that belies its design bona fides.
Price: $$
Best for: Chic everyday pieces
DSTLD
There’s always going to be demand for inexpensive denim, especially when it’s as comfortable as DSTLD’s. The brand makes shopping super simple, offering four fits in a range of washes, and all for less than $100. The California-based company also sells a solid selection of sturdy tees and all-black accessories sure to enliven (so to speak) any outfit.
Price: $
Best for: Comfortable, cool denim
eBay
The OG peer-to-peer reselling platform might be an industry veteran at this point, but that doesn’t mean it shouldn’t be one of the first places any savvy shopper checks if they’re looking to score some serious heat on discount. Once you figure out how to navigate the site’s search parameters, stop by to sift through one of the best selections of reasonably priced vintage clothing on the web.
Price: $-$$$
Best for: Designer resale and vintage
Etsy
You might know Etsy as the online shop that specializes in all sorts of handmade crafts, but it’s a surprisingly good clothing resource, too. Sellers have everything from vintage tees to hand-knit sweaters, so if you know something specific you want, you’re sure to find it here.
Price: $-$$$
Best for: Unique and custom finds
Everlane
The DTC darling promised nothing short of a revolution when it launched with a platform predicated on “radical transparency,” and thankfully it didn’t disappoint. The Internet’s favorite retailer does what many now consider the prototypical millennial aesthetic better than almost anyone else—in other words, it’s the place to go to cash out on democratically priced cashmere, pocket tees, and other streamlined essentials.
Price: $$
Best for: Everyday favorites
Fred Segal
For all things brand-name, Fred Segal is your one-stop shop. When this site has sales, it has sales. You can find major deals and discounts year-round from top-tier brands, with fast shipping, too.
Price: $$-$$$
Best for: Designer deals
Gap
What started out as a single store in San Fransisco selling Levi’s gradually evolved into a titan of international retail and a name synonymous with American design. Today, Gap is a mainstay of shopping centers around the world and is still one of the best places to stock up on basics at a bargain. Gap is an OG, so put some respect on its name.
Price: $
Best for: Casual, timeless basics
Grailed
Grailed remains one of the best sites to try if you’re struggling to track down any hard-to-find rare garms, but the resale platform also stocks an enviable selection of more approachable heat, courtesy of a prolific user base that’s as clothing obsessed as you’d imagine.
Price: $$-$$$
Best for: Designer resale and rare pieces
H&M
H&M is a pioneer of what’s now referred to as fast fashion, and it remains one of the largest players in the scene. If it’s not already your go-to place for last-minute pick-me-ups, it should be. The Swedish retailer sells products that span the style spectrum—from foundational wardrobe essentials to hyper-trendy pieces, all on the cheap. (Bonus points for the brand’s renewed interest in sustainability.)
Price: $
Best for: Trendy, contemporary styles
Huckberry
Huckberry is a multi-brand site with an outdoorsy bent. It’s basically a done-up Camping World, sans most of the equipment and gear and with more tailored fits. From waxed trucker jackets by Flint and Tinder to shorts by Patagonia to flannel shirts by Roark, there are a variety of styles available, ready and waiting to accompany you along a woodland trail, on a mountain summit, at brunch in the city, or just lounging on your recliner. It’s durability and timelessness—plus a damn good sale section—that Huckberry offers.
Price: $$
Best for: Cool, comfortable outdoorsy brands
J.Crew
Sure, J.Crew isn’t always inexpensive, but it can be. You just need to know where to look. The iconic retailer often hosts sale offers that seem almost too good to be true, from steep discounts on seasonal items to a clearance section that’s second to none. And it’s still one of the best spots to shop for classic, prep-inflected Americana, including sun-dyed tees, slim chinos, and perfectly-cut OCBDs.
Price: $$
Best for: Elevated, chic staples
J.Crew Factory
If you love the reductions offered in J.Crew’s sale section (see above), you’re going to go wild over J.Crew Factory. From waffle half-zip sweaters and plaid shirts in a slew of colors to crewneck sweaters and sharp suits, many of the styles that you love at J.Crew proper are discounted significantly. On top of that, the site regularly offers promo codes with additional markdowns.
Price: $-$$
Best for: Marked-down J.Crew
Lucky Brand
Washed denim, vintage-inspired tees, and all things bohemian best characterize Lucky Brand. The label essentially personifies the laidback spirit of Southern California, where it was founded back in the ’90s. Nothing offered feels heavy-handed or stuffy, because Lucky Brand is all about keeping your cool.
Price: $$
Best for: Cool, relaxed style
Mango
The Swedes aren’t the only ones who have global dominance when it comes to fast fashion; thanks in large part to Mango, the Spanish, too, have their hands in the game. Season after season, the brand offers an assortment of styles that are elevated, streamlined, and incredibly wallet friendly. Mango eschews flash, instead opting for silhouettes and patterns that are sharp and versatile and that’ll last for many years to come.
Price: $$
Best for: Chic basics with European flair
Mott & Bow
Shopping at Mott & Bow is easy. Plain and simple. The site’s color palette—mostly made up of white, black, gray, and shades of indigo—is timeless, and the clothes themselves tend to convey a certain ease. Denim might make up the core of the collection, but the brand also sells a bevy of foundational items, including button-front shirts that shouldn’t be slept on. The best part? The retailer offers an at-home try-on program when you’re picking out your first pair of pants so you can send back whichever don’t end up fitting, free of charge.
Price: $$
Best for: Neutral basics
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