By As the sunny weather emerges (hey, even a solar eclipse), we’re all thinking of one thing: summer vacations.
Whether you’re jet-setting on a romantic getaway with your S.O. or embarking on a cruise with your best friend, you’ll certainly need a restock of your travel items, especially those geared for your upcoming long flights.
To help target all of what’s populating now, Google Shopping exclusively shared its Top Summer 2024 Travel Shopping Trends with the Post Wanted team. We outlined the major ones below so you can best understand what to *really* purchase online right now, from luggage to vacation clothing.
RELATED: Best places to buy luggage in 2024
Ahead, you’ll find the most timely assortment of gadgets — including headphones and travel water bottles — along with tote bags, comfortable walking shoes and more. We must say, this is the travel edit.
According to Google Shopping, “embroidery” is the top trending topic searched with “bag tag.” We adore the Single-Side Personalized Luggage Strap, available on Etsy, that’s budget-friendly and ensures you can locate your travel items quickly.
For more options, check out our guide to the best Etsy gifts.
Searches for “anti-theft travel bags” reached an all-time high in February 2024, according to Google Shopping. The VADOO Anti-Theft Crossbody Sling Bag is a style more than 4,000 Amazon shoppers flock to monthly, coming in a few colors and being as lightweight as ever. Not to mention, it’s less than $25 on Amazon.
For more options, check out our guides to the best crossbody bags and sling bags.
When you’re traveling, you’ll want your hair out of your face — no questions asked. According to Google Shopping, “headband” is more than three times more searched than “hair clip,” with all fifty states searching for headbands more.
Naturally, we love the Lele Sadoughi Jessie Terry Headband because of how effortlessly chic it is. It’s also the only hair accessory you’ll need for plane rides and trips in the sunshine.
Unsurprisingly, Google Shopping told us that searches for “collapsible water bottles for travel” rose more than 540% in 2024. While we love our insulated Stanleys and Owalas, the Special Made Collapsible Travel Water Bottle has a genius design and garnered nearly 9,000 applauding reviews for its on-the-go-friendly charm. Plus, it’s only $8 right now.
According to Google Shopping, hot pink is the “in” color for 2024, an homage to the rise of Barbie. Not to mention, the CALPAK Hue Large Luggage is one of our personal favorites for its hard exterior quality and spacious interior.
Following the rise of hot pink, shoppers are adding black, silver, purple and green luggage shades to their carts this year.
The CAMKORY Compact Digital 1080P Camera is a No. 1 Amazon best-seller, likely because people are searching for the “best compact camera for travel” on Google. A standalone camera is a no-brainer for crisp and clear photos to capture your adventures, too.
We love the Longchamp Le Pliage Energy S Travel Bag for being both unisex and spacious. Google Shopping told us that Longchamp is the top travel bag brand, followed by CALPAK, Foldie, Vera Bradley and Travelon.
This bag comes in a variety of colors and is clad with only recycled polyamide canvas on the exterior and cowhide leather on the interior.
Meet our all-time favorite duffle bag: the BÉIS The Weekender. Hailing from celeb Shay Mitchell’s TikTok-viral travel brand, this one has one of the most ergonomic designs we’ve seen, including a bottom zip pocket to carry your running shoes and most popular heels.
What’s more, Google Shopping said duffle bags ranked No. 1 for the most popular travel bag type, followed by garment bags, tote bags, weekender bags and garment duffle bags. BÉIS is also the most popular for weekender-style duffle bags, per Google Shopping.
The YETI Hopper Flip 8 Soft Cooler is one of the most revered packs in the outdoor cooler space and the most popular cooler brand, per Google Shopping. Next in line? RTIC, Igloo, Ninja and ORCA.
Plus, YETI’s model can fit up to 11 cans or 10 pounds of ice, so it’s especially perfect for large groups or gatherings.
A beach bag splurge, for sure, the Miu Miu Palmetto Basket Tote Bag is the No. 1 searched-for beach bag brand, per Google Shopping, followed by Tory Burch, L.L.Bean, Roxy and Prada. These trends nod to consumers’ general willingness to splurge on a beach bag. Because, after all, you only need one.
The On Cloud 5 Women’s Sneaker, per Google Shopping, are the most-searched-for women’s travel shoe, followed by the HOKA Transport ($150), New Balance 327 ($100) and New Balance 574 ($90).
Whether walking or running, this pair of all-whites is one of our favorite styles that pairs with any outfit.
The top trending brand for men’s sandals, per Google Shopping, is Skechers, with slides populating as the most-searched-for type of sandal. We love how reasonably priced these are and the brand’s overall reputation for foot-supporting comfort.
Looking for budget-friendly sunglasses? The REKS Sport Polycarbonate Sunglasses is a pair that’s your best bet, especially because searches for “polycarbonate sunglasses” are the top trending type of sunglasses after spiking more than 500%, per Google Shopping.
We love Lulus, and the brand’s Escape to the Islands Multi Floral Smocked Sleeveless Jumpsuit is a testament to its affordable luxury catalog. For less than $75, this style proves that “70s summer outfits” and “soft summer outfits” are the top trending styles of “summer outfits,” according to Google Shopping.
For more options, check out our guide to the best jumpsuits.
Buy the Old Navy Double-Layer Tube Top for only $15, available in plenty of colors and suitable for your next vacation. Plus, searches for “tube tops” and “jean shorts” are the top trending summer items of apparel, according to Google Shopping.
Speaking of jean shorts, the Abercrombie High Rise Mom Short is a pair that’s one of our tried-and-true favorites. Not only did we review nearly the entire brand but any wash is ideal for your next weekend or week-long trip alike.
As far as travel gadgets, go, portable chargers are one of the top five most-searched-for items. Ready to add to your Amazon cart, the INIU Portable Charger is less than $20 right now and glittered with a whopping 97,000 stellar reviews — and counting.
On the topic of travel gadgets, Google Shopping told us that a trusty pair of travel headphones are what consumers are looking for. Based on our research and personal testing, the Soundcore by AnkerLife Q30 Hybrid Active Noise Canceling Headphones live up to the hype, a less-than-$100 purchase that stems from a top tech brand. #Score.
If you’re embarking on a hiking or camping trip, you need a water filter. Plus, Google Shopping told us that searches for “best filter water bottle for travel” have picked up steam as of late.
The LifeStraw Go Series BPA-Free Water Filter Travel Bottle comes in a variety of colors and “filters out nasties,” per the brand, so you can fill up from airport bathrooms, a tap in Mexico or a gas station while road-tripping.
The item you didn’t think you needed but absolutely do. Shop the JISULIFE Handheld USB Rechargeable Mini Fan for less than $25. On-brand with Google Shopping’s travel trends — the rise of searches for handheld fans — this nifty find is a No. 1 Amazon best-seller with more than 53,000 gleaming reviews for its travel-friendly, portable design.
Unsurprisingly, aviator sunglasses are the most popular style of sunglasses, per Google Shopping, with Ray-Ban serving as a top brand. Unisex and fit for any on-the-go adventure, the Ray-Ban Aviator Classic Sunglasses are certainly an option that’s a personal favorite, too.
After testing a wealth of facial SPFs, the La Roche-Posay Anthelios Tinted Mineral Light Fluid Sunscreen SPF 50 is truly remarkable. It doesn’t clog pores, leaves a stunning finish on the skin and is one of Google Shopping’s most popular brands for tinted sunscreens, as those are trending.
Bikinis have climbed the Google search ladder as the most popular swimwear style, with Vix being the most popular swimwear brand. The Bia Tube Triangle Bikini Top is one of our favorite looks for its material and gemstone-blue color. Plus, it’ll garner plenty of compliments.
For men, swim trunks have been a fan favorite among consumers. Chubbies is also the most popular brand for these bottoms, and we can’t stop sifting through the brand’s Men’s Classic Swim Trunk. They’re reasonably priced and come in a multitude of shades and patterns, too.
According to Google Shopping, “Fitbit” is the top trending “smartwatch for steps,” as well as the top trending “step-counting” search. We’ve previously gifted the Fitbit Inspire 3 Health & Fitness Tracker and love it for its slim yet modern-tech design.
Hunting for a headline-worthy haul? Keep shopping with Post Wanted.
