By In the U.S., interest in European football matches is growing, with high demand and ticket prices for friendlies like Manchester United vs. Liverpool. An antitrust lawsuit by Relevent Sports against FIFA and U.S. Soccer over hosting foreign club matches in the U.S. has led to a potential change in rules. FIFA’s consideration of allowing domestic matches abroad could open the door for competitive European matches in North America.
By the Numbers
- University of South Carolina’s Williams-Brice Stadium sold out for Manchester United vs. Liverpool friendly within 3 hours
- Relevent Sports’ $1.5 billion deal with Paramount Global for UEFA competitions
Yes, But
Legal complexities and potential opposition from local fans, leagues, and regulators could hinder the introduction of competitive European matches in the U.S.
State of Play
- Relevent Sports and FIFA settled their lawsuit, aiming to reconsider rules on playing domestic matches abroad
- FIFA’s exploration of broader club football involvement aligns with Gianni Infantino’s goal for global growth
- Premier League summer tours in the U.S. demonstrate the revenue potential and interest in European matches on American soil
What’s Next
Potential changes in FIFA regulations could pave the way for competitive European football matches in the U.S., impacting global football dynamics and revenue streams.
Bottom Line
As FIFA reconsiders rules on playing domestic matches overseas, the possibility of European football matches in the U.S. presents significant revenue opportunities and challenges, reshaping the future of international football competitions.
