By The inaugural Asia Performance Entertainment Expo (APE Expo), organised by the Asia-Pacific Live Performance Industry Association (APLPIA), concluded on Sunday, creating upwards of HKD100 million (MOP102.67 million/ US$12.83 million) in business value with 108 business matching talks.
The APLPIA said that it was aiming to turn the expo into an annual event in the Asian entertainment industry, with more high-quality entertainment projects on the way.
Professionals from the
international and Asian live entertainment industry were seen in the expo,
including media and ticketing platforms, entertainment and management
companies, venue providers, stage lighting and audio engineering experts, as
well as technology and product providers.
The first day of the expo
featured a forum focused on the integration and promotion of culture and
performances in the Guangdong-Hong Kong-Macao Greater Bay Area – followed by another
subject on emerging industry technologies and trends on the second day, such as
creative possibilities brought about by virtual reality, augmented reality, and
artificial intelligence.
The expo also hosted roundtable discussions on a variety of topics, with panelists including industry leaders discussing performance innovation and transformation against a backdrop of evolving marketing technologies.
Jones Chong, vice-president
of the APE Expo organising committee, revealed at a closing ceremony for the
expo that as many as 108 business matches had taken place.
The signing of
strategic collaboration agreements resulted in the creation of partnerships
worth over HKD100 million HKD in value.
