To mark its 50th anniversary, new zones will be debuted at the Hong Kong Toys & Games Fair to focus on areas of prominence in the current toy market.
Organised by the Hong Kong Trade Development Council, the 50th edition of Hong Kong Toys & Games Fair will be held from 8th-11th January 2024 at the Hong Kong Convention and Exhibition Centre.
The fairs will return in Exhibition+ hybrid model, complemented by Click2Match, an online smart business matching platform which will operate from 1st-18th January, providing an extended platform for traders to connect beyond geographical limits.
To mark its 50th anniversary, new zones will be debuted at the fair, including a new Collectible Toys zone this year at Kidult World, and to promote Hong Kong’s creative industries and branded toys to the world, Hong Kong Brand Toy Association (HKBTA) will set up a pavilion for the first time.
Sustainability takes centre stage as the new Green Toys zone showcases exhibitors with commitment to eco‑friendly innovations. The Smart-Tech Toys and Games zone will showcase a wide array of tech-based toys and games including those operated via mobile apps, or incorporated with the latest VR, AR and MR technologies.
Other highlighted product zones include the Brand Name Gallery, which will feature unique and innovative products by internationally renowned brands, including Eastcolight, Hape, Welly, Classic World, Rastar, Masterkkidz, Aurora and more.
This year, alongside the World of Toys pavilion which features mainly European exhibits, there will be a strong line-up from Asia, including group pavilions from Mainland China, Korea and Taiwan, as well as exhibitors from India, Indonesia, Japan, Malaysia and Singapore. The strong presence of Asian toy exhibitors in the fair provides an excellent and ideal avenue for those looking to expand their sourcing reach.
A series of events will be held for visitors to keep abreast of the latest industry development and strengthen their networks, including the inaugural Asian Toys & Games Forum, Children’s Research, a session on achieving sustainability goals and trending topics such as ‘phygital’ toys and AI.
The event will run alongside the 15th Hong Kong Baby Products Fair and the 22nd Hong Kong International Stationery & School Supplies Fair, also at the Hong Kong Convention and Exhibition Centre. The three concurrent fairs are expected to welcome more than 2,200 global exhibitors.