20 mid-priced designer brands that are great for a wardrobe update

20 mid-priced designer brands that are great for a wardrobe update


Courtesy of Toteme


Courtesy of Tove


After a very successful London Fashion Week debut a few seasons back, Tove is now one of the most exciting contemporary labels to exist in London. Founded in 2019 by Camille Perry and Holly Wright, the label aims to cater to the versatility needed in a modern women’s wardrobe. The brand does this by producing impossibly chic dresses, separates, coats, knitwear and denim, all which can be mixed and matched together season after season.

We go there for: Forever dresses.


toteme show


Another great contemporary label that is known for its pared-back elegance is Toteme. The Swedish brand has already created more than a few cult pieces (including that scarf-jacket hybrid) – and it is loved by fashion girls the world over.

We go there for: Excellent outerwear.




Nanushka is a great name to know if you are looking for a high-quality pieces without the designer price tag. Known for its ethically-produced classic pieces with a contemporary twist, particularly its vegan leather, the label counts the likes of Rihanna, Gigi Hadid and Hailey Bieber as fans.

We go there for: Outerwear and tailoring.

Advertisement – Continue Reading Below

Sir The Label

sir the label
Courtesy of Sir The Label


Aussie brand Sir was founded on the premise of filling a woman’s wardrobe 24/7 with its stylish pieces, hence its name, which is an acronym for separates, intimates and ready-to-wear. From backless dresses (which you will likely have seen all over Instagram) to linen two-pieces, it is a great label to turn to during the warmer months.

We go there for: Great summer dresses.

Baum und Pferdgarten

baum und pferdgarten
Yuliya Christensen//Getty Images


An effortlessly cool Scandi label that is wildly popular with fashion influencers and editors alike, Baum und Pferdgarten is known for its punchy prints, unexpected silhouettes and relaxed attitude to style.

We go there for: Playful pieces.

Damson Madder

damson madder
Sandra Seaton


Another label that is beloved on social media is London-based sustainable brand Damson Madder. From cute quilted waistcoats to printed dresses, colourful two-pieces and denim maxi skirts, the brand delivers fun and unexpected pieces each season, many of which end up all over our Instagram feeds.

We go there for: Eye-catching designs.

Advertisement – Continue Reading Below


Courtesy of Rixo


Now a firm favourite with fashion editors and consumers, British brand Rixo is known for its bold prints that are inspired by vintage and retro clothes, which are perfect for making a statement everywhere from work to weddings.

We go there for: Bold occasion-wear.

The Frankie Shop

frankie shop
Courtesy of Frankie Shop


From its oversized Bea blazer to its colourful shirts and perfect trousers, The Frankie Shop has quickly become one of the fashion set’s favourite contemporary labels.

We go there for: Great tailoring that looks far more expensive than it is.


ganni catwalk
Yuliya Christensen//Getty Images


Undoubtedly one of fashion’s favourite mid-priced labels, Copenhagen-based Ganni is known for injecting Scandi cool into the wardrobes of women all over the world. From its unexpected prints and cuts to its cult accessories, this is one brand to put on your radar immediately, if it isn’t already.

We go there for: Statement pieces.

Advertisement – Continue Reading Below

St. Agni

st agni
Stefan Gosatti//Getty Images


There are more than a few great contemporary labels to come out of Australia, and one of our favourites is St Agni. Founded by a husband and wife in Byron Bay just over five years ago, the brand is known for its elegant and timeless pieces, which are designed to be in your wardrobe season after season.

We go there for: Classic, easy-to-wear dresses and accessories.

Faithfull The Brand

faithfull the brand
Courtesy of Faithfull The Brand


Bali-based, travel-friendly label Faithfull The Brand has become a favourite with the style set for its incredibly chic take on holiday-wear. With ethics and sustainability at the forefront of everything Faithfull does, there is little wonder it has earned itself such a fanbase over the past few years, even becoming royally-approved.

We go there for: Our holiday wardrobe.

Awake Mode

awake mode
Estrop//Getty Images


Awake Mode, aka ‘All Wonderful Adventures Kindle Enthusiasm’, is a London-based label known for creating unique, art-inspired pieces which are perfect for adding something a little different to your wardrobe.

We go there for: Statement officewear and chic shoes.

Advertisement – Continue Reading Below


Courtesy of Reformation


A well-known force in the fashion industry, Reformation is the Los Angeles-based, ethical boutique known for its cool dresses, fun flares and celebrity-approved fashion. A-list fans include Emily Ratajkowski, Kaia Gerber and Behati Prinsloo.

We go there for: Summer frocks, Seventies separates and anything for wedding season.

Paris Georgia

paris georgia
Courtesy of Paris Georgia


A label loved by supermodels, Paris Georgia is a New Zealand-based brand which specialises in Nineties-inspired minimalism and aims particularly to design pieces that will last more than a few seasons.

We go there for: Sleek, versatile separates.


Courtesy of Staud


If you’re wanting to add a little something different to your wardrobe, look to Los Angeles-based Staud, a brand famous for its colourful, unexpected accessories, voluminous dresses and punchy prints.

We go there for: Accessories that will liven up any outfit.

Advertisement – Continue Reading Below


rouje dress


If it’s your dream to dress like a French girl, then you need to know about influencer Jeanne Damas’ amazing line. Filled with classic pieces that will effortlessly help you to build a capsule wardrobe, Rouje is a destination every fashion editor relies on.

We go there for: Pretty spring dresses and jeans.


Courtesy of kitri


This London-based brand creates stylish clothing that looks far beyond its price tag. From elegant eveningwear to fashionable tailoring, Kitri will help you to solve plenty of wardrobe conundrums.

We go there for: Easy-to-wear but stylish dresses and separates.

Réalisation Par

realisation par dress
Courtesy of Realisation Par


You’ll likely recognise the brand’s pretty floral dresses, which have been seen on several members of the A-list. These are the bread and butter of the brand, but you’ll also find cool T-shirts, slip dresses and girly tops.

We go there for: The prettiest of tops and dresses.

Advertisement – Continue Reading Below

The Line By K

the line by k
Courtesy of The Line By K


The Line By K was founded by blogger-turned-designer, Karla Deras in Los Angeles, who wanted to create high-quality pieces that would elevate every part of a woman’s wardrobe. Described as “basics that are anything by basic”, Deras aims to inspire confidence in her customer through her pared-back but beautiful designs. Think colourful knit dresses, excellent shirting a really, really great jersey separates.

We go there for: Amped-up basics.


bassike sustainable brand
Courtesy of Bassike


Bassike is one of the most exciting sustainable designers to come out of Australia in recent years, with the label focussing on a very minimalist aesthetic. Strapless cotton sun dresses, sleek separates and an elegant take on loungewear make up its current collection, all of which is made through sustainable practices.

We go there for: Grown-up summer separates.


preview for Featured Videos from Harpers Bazaar UK

Advertisement – Continue Reading Below

Advertisement – Continue Reading Below

Advertisement – Continue Reading Below

Related Articles